The Inflatable Bike Helmet: An Interesting Distraction

A number of friends have shared with me, via social media, a video you may have seen.  It’s basically an airbag for cyclists, a collar that inflates suddenly into protective headgear in the case of a crash.  If your thing is interesting industrial design, the Hovding may be for you.  But if you’re concerned with safe riding, I worry it’s a distraction.