Trails, stadiums and dollar signs: Measuring the economic impact of sports and the outdoors on the Roanoke Valley
For years, the Roanoke Valley has been known as a center for amateur sporting events: the Stagg Bowl, high school tournaments, the Commonwealth Games. Such events bring tens of thousands of attendees and millions of dollars in spending to the valley.
Today, regional leaders also are turning their focus to promoting the region’s outdoor opportunities — hiking, biking, water sports and more — with an eye toward boosting the area’s national profile, luring young professionals and attracting businesses.
Where can local businesses find opportunities in this expansion? Join our expert panel for a discussion about how the region is capitalizing on its amenities, and what more can be done.